Filtrbox for Monitoring Your Brand on the Web
The internet is big, right? And there are a lot of people on there, huh? So how do you know when one of them says something about you? This has been a problem for businesses for quite awhile. They want to know when somebody is complaining about them, or praising them. Or maybe they are praising their competitors. (if you want to learn more about why you should monitor your brand, read this article from The Online Marketing Blog). So services like Radian6 came along and helped enterprises begin monitoring and filtering out the “noise”. These services are hugely expensive for everyday people, so many (including me), began “rolling their own” using tools like Dappr (for creating RSS feeds), Yahoo! Pipes (for combining and filtering feeds) and NetVibes (a dashboard for displaying all your data). In fact, I had always planned to write about it here, but I have found a better tool. It’s called Filtrbox. It is a Radian6 for regular people. In fact you can create 5 filters (meaning 5 terms/brand names/etc) for free. I have been using Filtrbox for a few month now and have been really happy with it.
Here are some of the main benefits of using it.
- It monitors blogs, social networks, social news, etc for any mention of your brand.
- It tells you the sites “FiltrRank” which boils down to how influential a particular site is.
- You can set the “FiltrRank” so that you don’t have to see unimportant mentions.
- It emails you daily with a listing of your brands mentions.
Filtrbox creates an easy way to see what is being said about your brand/competitors/industry on the internet. End of story. Check it out!
**UPDATE**
Want to see proof of how these services work? Both brand monitoring companies that I mentioned (Radian6 & FiltrBox) have left comments below thanking me for write up, both are now following me on Twitter, and FiltrBox has contacted me personally and offered to send some schwag. How’s that for response? In less than 24 hours, both companies have made contact and are trying to build a brand relationship! The real test will be if any other brand monitoring service that I didn’t mention follows suit.
Last 3 posts by Justin Thiele
- Name This: The Crowdsourced Naming Agency - August 1st, 2008
- Yahoo! Pipes for Fun and Profit! - June 9th, 2008
- L.i.S.A. 08 (Lessons in Social Advertising) Panel Recap & Notes - May 29th, 2008
2 Responses to “Filtrbox for Monitoring Your Brand on the Web”
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Thanks for the write up Justin. Great description of our service and the problem we solve. We see things the same way; the promise of the Internet is free access to ubiquitous information. The challenge is getting the information you need. Hopefully Filtrbox can help your readers realize the promise.
Hey there Justin,
Thanks for the links to the Top 10 Reasons to Monitor Social Media and to Radian6. Indeed, every player in the market tries to address different needs. We continue to look for feedback from our customers to invest in building advanced listening and analysis tools for corporate and agency use be it in PR, marketing or customer support. Certainly different feature sets for different customer needs etc… Again, thanks for the mentions - it’s all good. Cheers. David